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Similar to the foundational goals of marketing, effective public relations seeks to communicate information to:

Launch new products and services.

Reposition a product or service.

Create or increase interest in a product, service, or brand.

Influence specific target groups.

Defend products or services that have suffered from negative press or perception.

Enhance the firm's overall image.

The result of an effective public relations strategy is to generate additional revenue through greater awareness and information for the products and services an organization offers.